People.
Platforms.
Perspective.

I manage digital assets and help shape the experiences built around them. My current remit includes domains and existing websites, alongside design work such as NECLive 2026.

I bring a product designer’s attention to experience and a manager’s view of the wider portfolio. I care about what the organisation needs, what people encounter, and what happens after delivery.

Explore my current remit ↗

Lauretta Akinlowo — LAURETTA AKINLOWO
THE PERSON BEHIND THE FIELD NOTES

01 / WHAT I TAKE RESPONSIBILITY FOR

A broader view
of the digital estate.

Digital asset management

Managing domains and existing websites as an ongoing responsibility. The focus is the portfolio and the role its properties play.

Strategic perspective

Connecting business purpose, audience needs and the decisions that shape a digital experience. Looking at the whole before narrowing in on individual features.

Project direction & design

Bringing that wider perspective to specific work, including ABC 2026, NECLive 2026 design and the website architecture developed for Movowen.

Product experience

Research, information architecture, interaction flows and interface design remain part of my toolkit, demonstrated through Kholo and PillPinger.

02 / THE THREAD THROUGH MY CAREER

Attention is a practice.
Responsibility is a habit.

Healthcare: learning to observe.

I started as a Registered Nurse (BNSC). Healthcare taught me that small decisions have consequences for people. It shaped the compassion, structure and clarity I bring to my work.

Product design: turning insight into form.

My interest in technology’s role in accessibility, communication and care led me into product design. Research and prototyping gave me a way to make problems tangible and explore better experiences.

Digital assets: widening the field of view.

My current work includes managing domains and existing websites. The perspective expands from a single user journey to the digital assets that support an organisation over time.

03 / HOW I WORK

Curiosity, with structure.

I start by understanding the purpose of the work and the people it needs to serve. I value research, clear reasoning and collaboration across disciplines. Making a decision understandable is as important to me as making a design look considered.

My tools include Figma, FigJam, Miro, Trello, Google Workspace and ChatGPT. The tool changes with the task; the attention to clarity remains.

Research & problem framingInformation architectureDomain & website managementDesign systems & UI componentsWireframing & prototypingCross-disciplinary collaboration

04 / AWAY FROM THE SCREEN

A life outside the brief.

I enjoy working out, Ultimate Frisbee and teaching children teamwork through sport. Music, painting, the beach and time outdoors keep me curious and connected to the world around me.

Those experiences matter to how I work: paying attention, staying open to other perspectives and remembering that digital experiences are part of people’s lives.

OFF THE CLOCK / FIELD NOTES